Visiting the zoo makes for a fun day for locals and tourists alike. But what happens when you want to reach potential visitors who aren’t there? How do you get them to remember the adventure they’re missing? To help The San Francisco Zoo solve for this dilemma, we created a walking tour around San Francisco all built around visually interesting QR helping people learn more about animals while seamlessly integrating with their site to provide real-time data points. We called our effort “Summer Safari.”