The San Francisco Zoological Society is a brand we’ve been proud to work with for many years. But when they came to us and asked for a campaign to help promote their ninetieth anniversary, we were a little stumped. Not “stuck” mind you because the zoo is one of the great things you can spend your days thinking about. “Stumped.” For as you start thinking about the zoo, you realize there are so many amazing animals, exhibits and experiences and each one means something different to each visitor. How would we decide what to showcase in our campaign?
And then it dawned on us: why pick one when we can show ninety? After all, there are 365 days in the year. Let’s make an effort that can bring many experiences to life over that time.
We will link to many special ninetieth anniversary promotions throughout the year. Stay tuned!
A series of films created for the Zoo’s 90th anniversary and presented at ZooFest 2019. The films will be used for promotion across social media and special events.
A small sampling of the digital banners developed in various sizes.
January’s SF Chronicle front page print advertisement.