It’s pretty rare these days when a client comes to you and says: “Here are the keys to our car. Drive it as fast as you can and if you get any speeding tickets, we’ll pay them.” For Monkey Knife Fight, an upstart online gaming brand, everything had to be figured out. But with only months before the start of fantasy football season, we didn’t have much time. Working closely with their team, we helped them create everything from the brand identity to the gaming platform design. Through smart partnerships with Bam Margera (yes, those two words can go together) a little coverage from the news, News Coverage

and a bunch of games that are really fun to play, the brand has blown up becoming one of the must-play experiences in the space.  And with a brand motto that proclaims: “Monkey fight monkey win” we’re pretty certain that’s what they’re going to keep doing.


Sign up and play today at: MonkeyKnifeFight.com

Branding Level Design, Identity and Marketing

A quick look at the fun brand aesthetic and attitude.

Broadcast, Preroll & Facebook Videos

When you’re a sports gaming brand that depends on professional sports, things like a global pandemic aren’t ideal because well, no sports. So, to help fans of theirs pass time until real sports came back, Monkey Knife Fight asked us to invent some new ones. But nothing like the kinds of sports that already exist. Odd and unusual contests that would allow fans to pick first and second place finishers for a chance to win a share of a $5,000 prize pool. We called them “Knife Fights” and here’s the first of three we made: “Crotchball Knife Fight.”

Examples of  instructional and promotional videos created for Facebook and other preroll insertions.

Application UI/UX Design

A small sampling of the states designed for this application. A complicated endeavor, the site was launched within 2 months of putting pen to paper (so to speak).

Logomark and Logotype Design

To truly standout in an arena dominated by two Goliaths: DraftKings and FanDuel, MKF needed a brand mark people would instantly recognize. One that wouldn’t look like the rest of the category and could generate instant recall. The logo and logotype (custom stencil mark based on Portico typeset) we designed to embody the renegade spirit of the brand and allow for interesting customizations across various sports. For instance, we can insert a golf club, baseball bat, even a controller (esports) depending on our intended market. The success of the mark has been validated by the high demand for branded consumer products like t-shirts, sweat pants, water bottles, and other gear sold through MKF’s own marketplace, and Amazon. The mark was also the second logo to ever appear on a pro football helmet.

Style Guide Sample Pages

Example pages taken from the comprehensive style guide we developed for MKF.

Digital Banners & OOH

A few examples of the thousands of digital banners and out-of-home billboards we’ve created since launch.

Related Projects
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