Liberty. The very word is at the foundation of what America was built on. It’s a word all Americans, no matter what their personal beliefs, political affiliation, or background differences instantly understand and can unanimously agree is a good thing. Because liberty stands for freedom. Our client Liberty Tax has the word liberty at the core of their name, so we helped them celebrate it with a special offer targeted to those who help defend it, and a campaign that brought credit to these unsung heroes.

Liberty Tax “Say Hello to Liberty” Veterans Films

The effort started with films that promote those who defend liberty brought to life with personal stories from active-duty and veteran military personnel about what liberty means to them.

Liberty Tax “Say Hello to Liberty” Veterans Campaign – “Breona”

Liberty Tax “Say Hello to Liberty” Veterans Campaign – “Doug”

Liberty Tax “Say Hello to Liberty” Veterans Campaign – “Teresa”

Print Work

Print ads and window clings were developed for Liberty Tax franchises to help promote the program.

Social Media

Through owned social and paid media, our campaign expanded to include posts featuring active-duty or veteran family and friends of Liberty Tax employees.

On Domain Landing Page

Traffic was driven from social media as well as print communications to a Liberty Tax landing page (on-domain) that hosts all the videos/films and supplemental program information.

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