Liberty. The very word is at the foundation of what America was built on. It’s a word all Americans, no matter what their personal beliefs, political affiliation, or background differences instantly understand and can unanimously agree is a good thing. Because liberty stands for freedom. Our client Liberty Tax has the word liberty at the core of their name, so we helped them celebrate it with a special offer targeted to those who help defend it, and a campaign that brought credit to these unsung heroes.
The effort started with films that promote those who defend liberty brought to life with personal stories from active-duty and veteran military personnel about what liberty means to them.
Liberty Tax “Say Hello to Liberty” Veterans Campaign – “Breona”
Liberty Tax “Say Hello to Liberty” Veterans Campaign – “Doug”
Liberty Tax “Say Hello to Liberty” Veterans Campaign – “Teresa”