At its core, the act of learning should be a joyful experience. But for most students, teachers, and parents, it’s not. That’s because they’re forced to use terrible Learning Management Systems (LMS’s) that have clumsy, confusing UX and UI. They make it difficult for teachers to plan and communicate classroom assignments. Difficult for students to stay organized and focused. And difficult for parents to stay connected. When CodeStringers came to us with a vision to reinvent what an LMS can and should be, they gave us carte blanche to help build their brand from the ground up. We started by creating a name that stood for the elevated learning experience we imagined students, teachers and parents having. With the name “Ella” in hand, we designed the brand from the ground up to feel exciting, optimistic, and modern leaving no brand touchpoint unconsidered. All to match the helpful and seamless interface and experience CodeStringers was hard at work building. Now in pilot, Ella will soon become the standard of how an LMS can and should work for students, teachers, and parents everywhere. A truly amazing project to be a part of, thank you Cynthia, Michael, and Christian for trusting us with your vision.