For almost forty years, The Institute on Aging or IOA has been helping seniors and the disabled in The Bay Area live better quality lives through innovative programs and services. But a little research showed “aging” means many things, and coupled with a word like “institute” in the logo, sometimes people wondered if IOA was more of a think-tank and less of an offering of services they could get for a loved one in need. Working together with IOA, we audited the brand and created new ways to explain who IOA is and what they do while creating a look and feel that’s modern, optimistic and premium across every important brand touchpoint.
A broadcast animated :30 sec spot we developed for The Institute on Aging and The California Department of Aging to advertise The Friendship Line California, a service providing help and support for the over 7 million older adults who live alone all across California.