Say hello to liberty.
Creating a brand redesign for a national leader that made tax prep feel a little less taxing.
Every touchpoint of the LibertyTax brand was redesigned including both the US and Canadian consumer websites as well as print and digital media and out-of-home advertisement. Below are some examples.
Given their name has liberty at the center of it, we asked Liberty Tax to let us create a campaign honoring those who defend liberty. The liked the idea, and so did the veteran and active service target audience we were looking to reach.
