Design with purpose.

Monkey Knife Fight

Monkey fight. Monkey win.

They wanted to take on DraftKings and FanDuel, so we helped them build a brand from the ground up. Before Bally’s bought them for 90million bucks, they were the fastest growing DFS brand in the world.

Simply put, we informed every aspect of this brand. Along the way, we did some very strange stuff that got on the news and became a little part of culture. When celebs start wearing your brand without any reason, you know it might be relevant.

Gameplay promo video advertisment.

XFL Wildcat Hussle.