Rock League
Branding a new sports league
Launching a new professional sports league from scratch means building everything at once and making it all feel like it instantly belongs. Rock League came to us as an ambitious concept — a curling league designed to compete culturally at the level of any major sport. We worked across naming, identity, team brands, in-venue experience, broadcast graphics, and merchandise. The following elements represent a sampling of what we built to bring the league to life.
In addition to creating the Rock League brand we designed identities for each of the six founding teams. Every icon is rooted in something culturally specific to its region — an animal, a symbol, an idea that belongs there.
Rock League Launch Broadcast :30
The brand had to work at every scale, from a flag on a light pole to a full arena wrap. We designed the complete in-venue and out-of-home collateral system so that walking toward a Rock League event is exciting before you're even inside.
Brand identity, look and feel, in-venue graphics, motion graphics for broadcast, commercials, merchandise. Rock League is being built to last, and the visual system is designed to grow with it.
