Boozy Boba
Brand Redesign.
When you walk into a grocery or liquor store, you pass more wine, beer, and spirit brands than you can name or count. But you don’t see a whole lot of brands like Boozy Boba: a twist on traditional bubble tea featuring boba infused with vodka and other natural flavors creating a cocktail that both tastes great and puts on a show as the boba rises to the top and pops in the glass. The folks at Boozy Boba wanted the brand to feel both fun and premium so they gave us free reign to redesign their identity, cans, packaging, and signage.
We treated each flavor like its own pop poster. Saturated color fields (lychee pink, margarita green, peach coral, vanilla gold) anchor a custom display wordmark with the kind of stacked, condensed weight you usually only see on a concert flyer. Hyperreal fruit photography breaks the frame, and bubbles drift across the layout like the can is doing something the others can't.
Boozy Boba is a start-up brand with big ambitions to go huge. So if you see it in a store near you, get boozy and have a good time.
