People love Boba. Fruit flavors. And vodka. They just don’t realize they can love all three at the same time. When our friends at Boozy Boba came to us to help them make their upstart brand look more contemporary, we channeled the spirit of the floating boba balls that form the foundation of their product and paired them with the bright, vibrant fruit colors that define each flavor. Coupled with a new logomark that celebrates the spirit of a fun night out where anything can happen, the end result is a brand that’s easier to notice on the shelves and of course try.