It’s not often you get tasked with helping to launch a new professional sports league. When our partners at The Curling Group came to us with their bold vision of creating the world’s first mixed gender professional curling league, it was the creative equivalent of being handed the keys to a Lambo with a full tank. We got to work creating a name, logo mark, brand positioning, and unified design system that could work well globally across different curling audiences. The following elements represent a sampling of all the ways we’ve been tasked to bring the league to life.