Our launch campaign for the Z1 Workstation focused on the simplicity and beauty of design. HP had set out to reduce clutter and beautify a category dominated by big, grey boxes. The Z1 was a dramatic departure and so was the advertising.
Print Work – “Minimalism”
Print developed for Z Workstation launch campaign.
Print Work – “Mini-Worlds”
The campaign continued to evolve to address key verticals and for digital placements.
Print Work – “Z in the Real World”
And evolved again to include real-world environments.
