Our launch campaign for the Z1 Workstation focused on the simplicity and beauty of design. HP had set out to reduce clutter and beautify a category dominated by big, grey boxes. The Z1 was a dramatic departure and so was the advertising.

Print Work – “Minimalism”

Print developed for Z Workstation launch campaign.

Print Work – “Mini-Worlds”

The campaign continued to evolve to address key verticals and for digital placements.

Print Work – “Z in the Real World”

And evolved again to include real-world environments.

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