Business travel was never easy. But these days, it sure seems like it’s gotten way tougher. We’re all asked to work harder and in more places. So how come our computer batteries don’t? And why do most business laptops still demand a body builder’s strength to carry? The new HP Folio was designed for these realities. Our integrated launch campaign helped tell its story.
A case study that explains our effort in more detail.
Working with Unit 9 in San Francisco, we created this banner of battling “snake-cords.” This rich-media takeover unit was featured in Wired, Youtube, The Wall Street Journal, Engadget, and many other high-profile online publications.